One thing that I really like in fishing lures is innovation. Lucky Craft is a lure company from Japan, that makes higher quality lures. They make your normal hardbaits like crankbaits, jerkbaits and topwaters. They also have a series of baits called the 'live' series, where theyre multi-jointed and have really cool actions as a result.
This first picture is of thier Live Pointer 95 series of jerkbait. I like them alot, and if I find them on sale, I make sure I get some.

This is a lipless crankbait in the 'Live' series.

I think the 'Live' series of baits from Lucky Craft are freakin' cool, and I don't care if they never catch any fish, I'll still enjoy them!